Opposite approaches. One right fit for your store.
Shopify is hosted and all-in-one. WooCommerce is a free WordPress plugin you own.
Shopify is predictable. WooCommerce is often cheaper over 12-24 months, but less predictable.
Launch in an afternoon. WooCommerce setup takes longer and needs WordPress learning.
WooCommerce offers almost unlimited design control. Shopify themes look great, with deeper limits.
Full WordPress blogging and SEO control. Shopify covers the basics more simply.
WooCommerce: 100+ gateways, no platform fee. Shopify: built-in payments, extra fee for other gateways.
Shopify manages security and updates. WooCommerce gives you ownership — and responsibility.
Who builds it? How much custom work? How important is content? Budget? Where in 2 years?